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How to Scale Your Account Based Marketing Efforts Faster

Markempa

On one end are companies selling to the Fortune 100. On the other end are companies selling into the SMB market. In this example, our CMO, Heidi Bullock, accompanied the sales rep onsite to help sell the value of Engagio to Autodesk. Instead, think of it as a spectrum.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! That’s just insane.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! That’s just insane.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! That’s just insane.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! That’s just insane.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.