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The Lead Generation Strategy Guide

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Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Republishing blog posts on just two different sites can lead to a 34% increase in page views.

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Making Sense of Marketing Acronyms: Part 1

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While some acronyms are easy to remember and used casually in our day-to-day conversations, others are a little more obscure and sporadically used. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. Check out Part 2 of our acronym blog series.