Remove Blog Remove Conversion Rate Remove CPL Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . Email list growth.

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Making Sense of Marketing Acronyms: Part 1

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While some acronyms are easy to remember and used casually in our day-to-day conversations, others are a little more obscure and sporadically used. CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.