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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Cost-per-lead.

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5 Mistakes Companies Make When Automating Their Marketing

ANNUITAS

This tactical approach presents several problems, the first being that the tactic becomes the focal point. There is the events team, a content team, field marketing, email team, etc. A similar question posed to respondents by Content Marketing Institute showed 13 was the average. Here’s what they said.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap

Adobe Experience Cloud Blog

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. It is important to work with your sales team, and create plans that will have measureable impact.