Sales Lead Insights

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post.

Trending Sources

B2B lead qualification and scoring

Sales Lead Insights

Social media engagement (commenting on blog posts, joining social network discussions, retweeting). My friends over at SilverPop have also focused on Lead Scoring with this blog post: Five Prospect Behaviors You Should Be Incorporating into Your Lead Scoring Process.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

If you have a blog, make sure it’s updated regularly. If you don’t have a blog, start one. This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. A blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions?

Revamping Your Website? Questions to Ask and The Answers You Need

Sales Lead Insights

Jackie West, in her UK Industrial Marketing Blog , pointed out a great resource for anyone considering designing or redesigning their website. It is a list, compliments of Business Marketing Online , of some of the questions you should ask anyone offering to (re)design your company website , and the answers which you should be looking to receive. You can view or download the list here: [link].

The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!

Sales Lead Insights

Then you and others who submitted their lists of silly marketing mistakes will get your names listed in the e-book along with a live link to your blog, Website, or LinkedIn profile. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

By this, I mean that a marketer or business owner will have a stated objective – i.e., “We want more leads&# – and the strategy for getting those leads might be something like writing articles for trade publications or developing a blog. Writing articles and developing a blog are both good marketing tactics for accomplishing such objectives as branding and awareness, but I wouldn’t use them to get leads in the door.

An Interview With Mike Damphousse About B-to-B Appointment Setting

Sales Lead Insights

His blog, Smashmouth Marketing , has developed a wide following among B-to-B marketing professionals. Capture lists—Inbound marketing is all the rage today, and the ultimate goal of all that Search Engine Optimization, Search Engine Marketing, blogging and landing pages is to capture names. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation.

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

With this in mind, please consider: Tweeting "B2B Lead Generation Benchmark Survey: Takes 10-minutes or less & you get a free exec summary – [link] " Mentioning this B2B Lead Generation Study, and providing the link to the survey at [link] , in your own blog or e-newsletter. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

With this in mind, please consider: Tweeting "B2B Lead Generation Benchmark Survey: Takes 10-minutes or less & you get a free exec summary - [link] " Mentioning this B2B Lead Generation Study, and providing the link to the survey at [link] , in your own blog or e-newsletter. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. A blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions?

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. And if you haven’t subscribed to my blog, now would be a perfect time!

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

The majority of B2B companies are blogging. We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. Brands That Do Blogging Well … and Why. Achieving maximum blog ROI starts with engaging content. Blog registrations.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be.

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How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog!

Content Marketing Without a Blog – Is It Possible?

Marketing Insider Group

There is an entire world of content out there beyond blogs. 4 out of 5 brands use blogs as part of their marketing strategy. The post Content Marketing Without a Blog – Is It Possible? It’s true, they are one of the most widely used forms of content. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. appeared first on Marketing Insider Group. Content Marketing

Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing.

Top B2B Marketing Blogs: Key Ingredients

ViewPoint

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs

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How to Make Your Blog Posts Generate Serious Leads

Marketing Insider Group

Your blog either has that all important ‘it’ factor, or it doesn’t. B2B marketers garner 67 percent more leads when they use a blog than when they […]. The post How to Make Your Blog Posts Generate Serious Leads appeared first on Marketing Insider Group. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying.

Beyond the Blog

Contently

Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. The post Beyond the Blog appeared first on The Content Strategist. Media Social Blog FeaturedThe SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.”

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog?

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. Long, thought leader pieces are the “main attraction” of many blogs.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful.

5 Tips To Promote Your Company Blog

Marketing Insider Group

million new blog posts each month on WordPress alone. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. Content Marketing Blog blor promotion Content promotion Social MediaThe competition is fierce out there. There are 58.6

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Related Blog Posts & Articles.

Here’s Why Infographics Outperform Blog Posts

Contently

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. for a blog post.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Need help with your blog?

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Use any of these angles to create new B2B marketing blog posts about your specific solution offerings.

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Taking Inbound Marketing Beyond Blogs and Tweets

Salesfusion

The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.