The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Engagio

DECEMBER 17, 2020

Source: SiriusDecisions 2019 State of Account-Based Marketing Study. In Forrester’s report, B2B Buyers Mandate a New Charter for Marketing and Sales , Mary Shea et al. And with the advent of Sales automation tools, reps could start blasting prospects en masse. Not only that, but you also risk damaging your brand long term.

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MAY 19, 2020

Source: SiriusDecisions 2019 State of Account-Based Marketing Study). More terms and acronyms will be dreamt up. The advent of sales automation tools enabled reps to blast prospects en masse. The verdict is in: ABM still delivers superior results. Sales has always been focused on accounts. The market will continue to evolve.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

JANUARY 11, 2018

49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. Long Term, Not Quick Win. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

FEBRUARY 11, 2022

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If Case studies featuring existing customers in similar situations. Personalization encompasses much more. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117