The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Engagio

DECEMBER 17, 2020

Source: SiriusDecisions 2019 State of Account-Based Marketing Study. Sales leaders implementing ABM are realizing the following benefits: You get more out from your marketing team. In Forrester’s report, B2B Buyers Mandate a New Charter for Marketing and Sales , Mary Shea et al. Customer satisfaction will soar.

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Image caption: Take your B2B lead generation to the moon! Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MAY 19, 2020

Source: SiriusDecisions 2019 State of Account-Based Marketing Study). But here’s what we do know: ABM works when sales and marketing teams align around a targeted list of accounts (new or existing logos) and coordinate their actions throughout the entire customer journey. Customer Satisfaction Will Soar.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62