A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
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JANUARY 11, 2018
But what exactly is it? . . What Is Engagement Marketing? . To understand what engagement marketing is, it might be easier to first grasp what it isn’t. . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . 50% off! . Source ). .
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