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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Forget batch and blast. Who is ready to buy?

article thumbnail

Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Forget batch and blast. Who is ready to buy?

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? You can’t. Start small.

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? You can’t. Start small.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? You can’t. Start small.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? You can’t. Start small.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? You can’t. Start small.