The Point

MARCH 18, 2014

In fact, he concludes: “Stop sending batch email blasts. Stop buying lists. I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. You can’t nurture people exclusively through email.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

OCTOBER 26, 2010

Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. The email blast is dead. The Changing Role of Email.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. They actually have their sales and marketing orgs aligned and working together. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40