Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this!

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

DECEMBER 2, 2013

You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. When you run publisher lead generation programs, the promotions will focus on your content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Envy

AUGUST 31, 2017

Here are some numbers to consider: More than 226 million Americans have registered for the FTC's Do Not Call Registry to avoid cold calls. Now that we have made the case for inbound marketing, download our free eBook with some great tips on how to reduce the cost-per-lead while delivering quality leads to the sales team.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107