SMX East 2017 Day 3 – Attribution, Video and Analytics
QuanticMind
OCTOBER 26, 2017
Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome. >>Back to top.
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