Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Hubspot

AUGUST 30, 2023

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. For example, some sales reps are skeptical about the accuracy of AI.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Moz

NOVEMBER 4, 2018

Doesn’t marketing brim with a thousand different tasks? Well-trained phone staff with good language skills, equipped to answer FAQs and escalate problems they can’t solve. Opt-in email marketing in the form of newsletters and special offers. Does this sound too simple? Sufficient staff to minimize hold-times.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Service 53