Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

QuanticMind

JUNE 15, 2017

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Regardless, AdWords advertisers are advised to continue seeking methods to accomplish the overall goal of reaching the right audience at the right time with the right message.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. There are even free programs and mobile apps ! YouTube also offers a variety of advertising options for more sophisticated targeting. Brand Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

NOVEMBER 28, 2023

AI-driven digital marketing campaigns can provide faster and more accurate insights into customer behavior, leading to higher campaign success rates. AI Marketing Automation AI can be used to automate mundane tasks such as data collection and analysis, freeing up marketers’ time for more complex activities like creative strategy development.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126