Zoominfo

FEBRUARY 1, 2018

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 Management Roles within a Sales Organization 2.3.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Event Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

FEBRUARY 2, 2021

Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 Management Roles within a Sales Organization 2.3.1 Sales Management 3. Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Sprout Social

OCTOBER 17, 2016

Having a more targeted audience will improve your CTR and ultimately drive down your costs. Uses images and videos to keep the page visually appealing. For instance if you're a payroll software company in a group for human resource professionals, the content you share should relate to HR topics beyond payroll software.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation. From there, AI writing tools like Jasper or Copy.ai

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126