PathFactory

SEPTEMBER 15, 2021

Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool. But without post-click engagement data, there’s no way to distinguish between a visitor who clicked through to your ebook and abandoned it after 15 seconds, and someone who spent several minutes reading the entire thing.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

chiefmartech

MAY 10, 2017

The barriers to entry are extremely low. Almost all of the major providers now acknowledge this, and they’ve shifted their strategies to embrace the ecosystem — becoming true “platforms” that make it easier for marketers to plug in a variety of more specialized and vertical solutions.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Convince & Convert

JUNE 22, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element Social Media is the Servant of Strategy, Not the Master Does Your Blog Have a Long Tail Anonymous As Olivier already stated, this is the crux of the (..)

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

SnapApp

DECEMBER 14, 2016

CEO at Vertical Measures. You can't simply create blog articles, ebooks and whitepapers, publish them to your website and expect leads. Salesforce released Einstein which uses AI to make their CRM smarter. Influencers can be included in everything from blog posts to eBooks and infographics. Humor breaks down barriers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62