Only B2B - Untitled Article

Only B2B

HubSpot being one of the most commonly used platforms is a good example of COS. CPA: Cost Per Acquisition or Cost Per Action. HubSpot, for instance, is SaaS company. BANT: Budget, Authority, Need and Time. BANT is a widely-used method for qualifying B2B sales leads.


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HubSpot has APIs that developers use to get information from our software into theirs. BANT: Budget, Authority, Need, Timeline. The BANT formula was originally developed by IBM several decades ago. At HubSpot, we think COS (Content Optimization System) is better than CMS.