How to Kill B2B BANT Zombies and Save Your Career


If you try to align with sales around leads, way too often you’ll get a request for BANT leads. For the uninitiated, BANT is a lead qualification acronym: I keep thinking BANT is dead, but it’s like one of those zombies on “The Walking Dead”: it just won’t die.

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What Is BANT And How Can It Enable Your Sales Team?

Only B2B

Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. The acronym BANT stands for: Budget: How much is the prospect willing to spend? What is BANT? How NOT to use BANT. Marketers claim that BANT methodology fails if you don’t use it right. To implement BANT successfully, consider it as a concept rather than a to-do list.


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Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

HubSpot, 2017 ). Commonly, BANT qualification methodology has been used by sales to define what constitutes a ‘quality’ lead. When the pressures on, making BANT the focus of your lead generation activities may seem like the obvious tactic but in the long run, it doesn’t always pay off…. HubSpot, 2018 ). The post Lead Qualification; Does PANDA Outstrip BANT in the Long Run?


What is BANT and How Does it Fit Into the B2B World?


If you’ve been in tune with the sales world long enough, the acronym BANT probably sounds pretty familiar. So, what is BANT? Developed by IBM way back in the day, BANT is a sales qualification methodology that allows salespeople to determine whether a prospect is a good fit, based on a few different factors. What’s wrong with BANT? There’s nothing wrong with BANT as a concept, per se. The fault in how BANT tends to be executed lies in using it as a checklist.


BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects


A long time ago, IBM revolutionized sales with the introduction of BANT. Salespeople could quickly identify a problem through a good well-delivered positioning statement, confirm the prospect''s interest in fixing it, qualify on BANT, and schedule a presentation. BANT isn''t good enough anymore. For example, at HubSpot, we often help marketers determine lead generation goals based on their company''s sales targets.


Do You Qualify?: The Leads Test You Must Pass


Here are the 4 parameters of the industry-standard BANT method for determining if leads are qualified: Budget – Does this lead have the budget for my product/service? cold calling @en Cold Emails Lead scoring metrics Predictive Lead Generation sales cycle Sales Emails sales method Studies B2B Marketing B2B prospecting B2B Sales contact management conversion rates decision makers Hubspot leadscoring sales intelligenceThe question of the day: are you finding your actual customers?

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Treat Me Like a Person, Not a Persona [The Customer Code Series]


Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. This post is part 3 of 11 in a series on HubSpot’s Customer Code.

How to Qualify a Lead: The Battle-Tested B2B Framework


This ROI calculator from HubSpot is the ultimate bottom-funnel campaign, showing a convincing hard-cash argument to prospective HubSpot customers that are ready to buy: After collecting information that can easily qualify a lead’s business (and disqualify businesses with too little income to afford the solution), HubSpot shows professional charts and hard data that relate to your exact business situation. Let’s take a look at the two big ones — BANT and MEDDIC.

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Time to Refresh your B2B Lead Generation Strategy?

Inbox Insight

HubSpot ). HubSpot ). HubSpot ). Recommended reading: Lead Qualification; Does PANDA Outstrip BANT in the Long Run? In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you.

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Only B2B - Untitled Article

Only B2B

HubSpot being one of the most commonly used platforms is a good example of COS. HubSpot, for instance, is SaaS company. BANT: Budget, Authority, Need and Time. BANT is a widely-used method for qualifying B2B sales leads. 25+ Demand Generation Terminologies For CEOs and CMOs. Have you ever thought of sinking your face and die during a very serious conversation, just because of a few people using hefty terms that you don’t comprehend?


The 5 Frameworks of Lead Qualification


1) BANT. BANT is the most popular framework used as a sales technique to separate hot leads from cold ones. BANT stands for B udget, A uthority, N eed, and T iming.

60 Marketing Acronyms Every Industry Pro Should Know


HubSpot has APIs that developers use to get information from our software into theirs. BANT: Budget, Authority, Need, Timeline. The BANT formula was originally developed by IBM several decades ago. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. Find out why HubSpot and Google Analytics don''t match here.

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More


One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. MQLs then get qualified by sales to determine if they’re a sales lead by looking at the BANT (Budget, Authority, Need, Timing) criteria.


25 Helpful Sales Blogs You Don't Want to Miss Out On


I don''t know if you know this, but we here at HubSpot kind of like blogging. BANT is Bunk, BS and Irrelevant. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales.


Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. Notice how Sales Hacker’s article is from 2017 still beats HubSpot’s 2019 version.