How to Kill B2B BANT Zombies and Save Your Career


If you try to align with sales around leads, way too often you’ll get a request for BANT leads. For the uninitiated, BANT is a lead qualification acronym: I keep thinking BANT is dead, but it’s like one of those zombies on “The Walking Dead”: it just won’t die.

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What Is BANT And How Can It Enable Your Sales Team?

Only B2B

Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. The acronym BANT stands for: Budget: How much is the prospect willing to spend? What is BANT? How NOT to use BANT. Marketers claim that BANT methodology fails if you don’t use it right. To implement BANT successfully, consider it as a concept rather than a to-do list.


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Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

HubSpot, 2017 ). Commonly, BANT qualification methodology has been used by sales to define what constitutes a ‘quality’ lead. When the pressures on, making BANT the focus of your lead generation activities may seem like the obvious tactic but in the long run, it doesn’t always pay off….


What is BANT and How Does it Fit Into the B2B World?


If you’ve been in tune with the sales world long enough, the acronym BANT probably sounds pretty familiar. So, what is BANT? What’s wrong with BANT? There’s nothing wrong with BANT as a concept, per se. How BANT can be outdated in B2B. BANT in 2020.


BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects


A long time ago, IBM revolutionized sales with the introduction of BANT. Salespeople could quickly identify a problem through a good well-delivered positioning statement, confirm the prospect''s interest in fixing it, qualify on BANT, and schedule a presentation.


All Real Salespeople Love Sales Leads (but there is a tiny caveat)


In spite of what Mike Damphousse ( Green Leads ) said recently in his blog BANT is Dead -- Find the Authority , salespeople need information such as B udget, A uthority, N eed and T ime frame to judge if an inquiry is really a lead and should therefore be followed up. Mike says BANT is dead in lead generation and he couldn’t be further from the truth. The value of inquiries is initially judged by the amount of BANT information they contain.

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How to Qualify a Lead: The Battle-Tested B2B Framework


Let’s take a look at the two big ones — BANT and MEDDIC. First devised by IBM sales teams, BANT stands for: Budget. While the birds-eye view of BANT makes it seem simple and rigid, each criterium can be determined with questions that match your specific business.

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Time to Refresh your B2B Lead Generation Strategy?

Inbox Insight

HubSpot ). HubSpot ). HubSpot ). Recommended reading: Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Treat Me Like a Person, Not a Persona [The Customer Code Series]


Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. This post is part 3 of 11 in a series on HubSpot’s Customer Code.

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Only B2B

HubSpot being one of the most commonly used platforms is a good example of COS. HubSpot, for instance, is SaaS company. BANT: Budget, Authority, Need and Time. BANT is a widely-used method for qualifying B2B sales leads.


2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you.

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The 5 Frameworks of Lead Qualification


1) BANT. BANT is the most popular framework used as a sales technique to separate hot leads from cold ones. BANT stands for B udget, A uthority, N eed, and T iming.

60 Marketing Acronyms Every Industry Pro Should Know


HubSpot has APIs that developers use to get information from our software into theirs. BANT: Budget, Authority, Need, Timeline. The BANT formula was originally developed by IBM several decades ago. At HubSpot, we think COS (Content Optimization System) is better than CMS.

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More


One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing.


25 Helpful Sales Blogs You Don't Want to Miss Out On


I don''t know if you know this, but we here at HubSpot kind of like blogging. BANT is Bunk, BS and Irrelevant.


Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box.