BANT Buyer Personas Ideal Customer Profiles Purchase Intent 
Albacross
AUGUST 7, 2018
First, take a look at your existing customers, and see what they have in common. Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT).
Albacross
JULY 11, 2019
In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. First, take a look at your existing customers, and see what they have in common. Sounds good?
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