The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)
Albacross
AUGUST 7, 2018
Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. When deciding on lead fit, you should be evaluating your lead’s demographics, their company’s firmographics, as well as their Budget, Authority, Need and Time (BANT).
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