BANT Buyer Personas Ideal Customer Profiles Lead Gen 
Salesforce Marketing Cloud
MARCH 15, 2024
How do you measure the success of your lead gen strategy? What are the best practices for lead generation? According to our research , chief marketing officers (CMOs) cite customer preferences and expectations as their number 1 influence on digital strategy. We save time and money – who doesn’t like that?
Salesforce Marketing Cloud
FEBRUARY 8, 2024
Outbound sales involves consistently reaching out to potential customers. But, in a world with constant distractions and decreasing attention spans, sellers must be highly attuned to buyers’ behaviors to compete for their focus. Outbound sales is the process by which a seller initiates contact with a potential customer.
Expert insights. Personalized for you.
115 
Let's personalize your content