What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. What to do? If GA4 will meet your needs going forward, great!
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