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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Why the Blog Post Is the New Ad Unit

Hubspot

And that is why the blog post is the new online ad unit. to your blog posts, you can make it easy for readers to share your blog content with their own networks in social media, extending the reach of your content far beyond just your business' fans and followers. Ever try sharing a banner ad? Of course not.