Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Contently

MAY 21, 2019

This is crucial since, statistically speaking, we’re more likely to get struck by lighting than click on a banner ad. To track them, you’ll need software like Marketo, Salesforce, or Google Analytics, which can log what actions people take before they become customers. There are two main ways to do this.

Multi-Touch Attribution 167

Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 167

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100