Hinge Marketing

FEBRUARY 9, 2017

When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency.

Work Management 48

Work Management Marketing Management Service ROMI 48

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Retargeting is in use when you see an Amazon ad following you from site to site based on your last Amazon search.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Retargeting is in use when you see an Amazon ad following you from site to site based on your last Amazon search.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84