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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

The first advantage associated with building your own mobile publishing app is that you have more freedom over how and when to serve traditional banner ads and sponsored content to your readers. Developing a strategy to engage readers and keep them coming back is crucial for selling the value of your app to advertisers. Luckily, yes.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

Banner ads. One of the oldest and most popular forms of mobile advertisement, banner ads primarily used an unobtrusive “banner” at the top or bottom of the screen which features relevant text and graphics. These ads rely heavily on brand recognition, with little space to provide detailed information.