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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. eBook Learn More What are Ad Impressions?

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. This fee is called the cost per click (CPC). Paid search marketing – a.k.a.

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Everything You Need to Know About Advertising in Email Newsletters

Liveintent

Because subscribers have opted into the emails they receive, they’re more receptive to, and more likely to engage with email newsletter ads than interruptive pop-ups or banner ads ( 16 times more likely , to be precise). Privacy-safe advertising. Highly visible inventory.

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Everything you need to know about advertising in email newsletters

Liveintent

Because subscribers have opted into the emails they receive, they’re more receptive to, and more likely to engage with email newsletter ads than interruptive pop-ups or banner ads ( 16 times more likely , to be precise). Privacy-safe advertising. Highly visible inventory.