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Inbound versus Outbound Marketing

TrustRadius Marketing

Customers may visit a website, demonstrate interest, and become a potential lead for the sales team. In summary, this form of marketing relies on a self-directed buyer’s journey of earning interest. Few companies use just one or the other approach. A youtube video might go over all the information of the product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.