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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads. That includes banner ads, video ads, search-based ads, and mobile search ads.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.