Programmatic Ad Buying: What Does It Mean for B2B Marketers?
The Point
MARCH 17, 2015
The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” Now that banner ads can be deployed so much more intelligently, do you see display advertising making a comeback in B2B circles? (AF)
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