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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

It is a far cry from the TV ads of yore that segmented customers based on demographics alone! Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. AI in programmatic advertising.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Therefore, you should always publish a transcript. Here are some tips to follow to optimize your podcast: Create a unique title and description for each episode you publish. The Amazon music platform has 55 million global customers, so it is a great way to earn more publicity for your audio recordings.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

BuzzSumo lets you search by domain to uncover the top content of your competitors. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. Top Features: You can quickly analyze the top-performing content of your competitors just by entering their domain name.