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Litmus
FEBRUARY 7, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. There is a cost to getting BIMI set up. Is BIMI worth implementing? Avoid ambiguous rating scales.
Salesforce Marketing Cloud
APRIL 15, 2024
While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Both of these require additional time, effort, and customization to reporting that not every marketer has the bandwidth or resources to implement.
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