Anything Goes Marketing

OCTOBER 8, 2007

The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

DECEMBER 8, 2008

LeadLander is a robust, proven platform that shows you who's been visiting your site, what they've been looking at, how much time each visitor has committed to reviewing various pages of your online collateral, the search terms used to find your site and more. It's also fully integrated with Salesforce.com.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

MARCH 13, 2011

Although it may not always yield completed data such as the actual visitors name and title if coupled with a data append and lead qualification service, these can be great ways for sourcing more leads which can be nurtured and then developed into actionable business leads. What does this mean?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40