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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

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Content SEO

Online Marketing Institute

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40
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Marketing Strategies for Technology Companies

KEO Marketing

Even if you operate on a shoestring budget, you can succeed in your market. Many B2B technology decision-makers use LinkedIn as a primary social media platform. You can add prospects by collecting emails from content downloads, salespeople contacts, trade shows, events, web inquiries, and more. Use Organic Social Media.