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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

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Marketing Strategies for Technology Companies

KEO Marketing

Many B2B technology decision-makers use LinkedIn as a primary social media platform. You can add prospects by collecting emails from content downloads, salespeople contacts, trade shows, events, web inquiries, and more. Distribute your content where your ideal prospects are most active. Use Organic Social Media.