The Big List of Content Marketing Acronyms
Brandpoint
JUNE 24, 2021
Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B: Business-to-Business. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. CMS: Content Management System. CPA: Cost-per-Action.
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