Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

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Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

LeadsRX

MARCH 9, 2022

The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site. Business-to-Business (B2B). Describing a business that markets – or sells – to other businesses. Business-to-Consumer (B2C). Cost Per Lead (CPL).

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Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClickDimensions

MARCH 8, 2023

B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship.

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Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), They serve different business sectors, such as education, healthcare, e-commerce, finance, B2B, and legal.

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Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B: Business-to-Business. B2C: Business-to-Consumer.

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Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC).

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Paid Content Work Management Sales Management CMS Development 28