The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. That reminds me of what I see when I visit most B2B companies’ websites. How is it that your product or service will benefit me? In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

MARCH 29, 2016

They position themselves as “marketing performance management” with no mention of anything resembling journey orchestration. That’s because Hive9 actually has three connected modules: one for marketing planning, one for marketing measurement, and one for optimization (which is what I’m calling journey orchestration).

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120