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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Are you ready to take your B2B marketing game to the next level? In order to effectively execute an ABM strategy, it’s essential to have a framework in place that brings together sales and marketing alignment. For example, you may consider building microsites that speak directly to specific audiences.