B2B Thought Leadership, Online Lead Generation, Traffic and Wiki

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). A: Rethink.

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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