B2B Thought Leadership Lead Generation Merchandising PR 
Marketing Craftmanship
MARCH 16, 2012
This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Build an internal merchandising system. Plan media solicitations last.
Marketing Craftmanship
JANUARY 16, 2013
Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Schedule ongoing maintenance of the activity.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Craftmanship
FEBRUARY 14, 2013
Establish thought leadership. Was there a strategy to promote your Blog and to merchandise its posts…or did you think that would just “happen”? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. It would drive SEO.
Ambal's Amusings
AUGUST 27, 2009
In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.
Marketing Craftmanship
FEBRUARY 16, 2013
Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page. Here’s a hypothetical example: “…a recognized authority in Big Data technology.”
Expert insights. Personalized for you.
100 
Let's personalize your content