Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Build an internal merchandising system. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

JANUARY 16, 2013

On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Computer Market Research

MAY 24, 2017

Editorial coverage/PR. Co-branded Merchandise. Telemarketing call campaigns for lead generation direct mail or e-mail marketing campaign follow-ups. Proof-of-Performance/Cost. Advertising. Guerilla marketing. Date(s) of activity. Itemized invoice(s). Digital Signage. Production costs. Client(s) name. Photo of signage.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Marketing Craftmanship

FEBRUARY 14, 2013

Was there a strategy to promote your Blog and to merchandise its posts…or did you think that would just “happen”? Did you assign sufficient resources to ensure your Blog’s long-term success…or were you just looking for a cheap date?

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

SnapApp

AUGUST 31, 2017

The better the content is at answering those questions the better the lead generation and engagement metrics. . As a content marketer at Clutch, I've done quite a bit of research on the public relations industry, including the components of a strong PR firm and the effect PR campaigns can have on consumer behavior.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Merchandise free subscriptions to your newsletter and promote your blog on your website. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

OCTOBER 11, 2019

Dive Deeper: 7 Steps to DIY PR: Building Relationships with Journalists without a PR Firm. Provide Branded Merchandise. Have your event attendees become literal walking advertisements for your brand by giving out branded swag and merchandise at your events. 5 Hacks to Start a Conversation with an Influencer.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101