Full Circle Insights

SEPTEMBER 8, 2021

Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title. Is Marketing Really in Decline? If in-person events represented 30% to 40% of pre-pandemic B2B marketing spend, budgets won’t bounce back until events do. ABM Success Metrics.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Will In-Person Event Hesitancy Be a Thing?

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

chiefmartech

AUGUST 20, 2018

The crucial “ops alliance” between marketing, sales and customer service. Distributed analytics and innovation at scale with “citizen technology.” Create a customer centric organization that holds marketing accountable for designing, operating, and scaling a joint technology stacks.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45