Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.” So what’s a data-driven marketer to do?

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. With ABM, your marketing message is based on the attributes and needs of the account you’re targeting, hence the name account-based marketing. Effective ABM drives clear business results.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

Of course they do—most of the resource effort sits with the marketer! Attribution. Last touch is the most common attribution method used, followed by first touch and multi-touch. B2B is tough with so many touches and sales cycles that can last years. Expand Attribution Models.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

Adobe Experience Cloud Blog

DECEMBER 15, 2014

I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. Revenue Attribution. Not too shabby!

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Full Circle Insights

JANUARY 28, 2021

The nature of the next disruption is unknown, of course. The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently. How Getting Marketing Attribution Right Boosts. Intro to Full Circle Campaign Attribution. State of B2B Full-Funnel Measurement.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98