B2B Thought Leadership Course Marketo Multi-Touch Attribution 
Adobe Experience Cloud Blog
JUNE 21, 2016
Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.” So what’s a data-driven marketer to do?
Full Circle Insights
JUNE 22, 2021
If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. State of B2B Full-Funnel Measurement.
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Full Circle Insights
JANUARY 28, 2021
The nature of the next disruption is unknown, of course. The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently. How Getting Marketing Attribution Right Boosts. Intro to Full Circle Campaign Attribution. State of B2B Full-Funnel Measurement.
Full Circle Insights
NOVEMBER 24, 2020
Failure (within reason, of course!) The timeframe around measurement is usually constrained by the sales cycle, which can be longer than the length of the work sprint especially in the B2B world. But regardless of whether you are on a B2B or B2C team, either type of agile marketing team can benefit from a separate measurement sprint.
Full Circle Insights
AUGUST 21, 2020
Campaign attribution data in the digital marketing space will help you become ruthlessly efficient at investing in campaigns by linking marketing touches to revenue. But campaign attribution is just one piece of the puzzle. Recommend changes if course corrections are needed (e.g., Full Funnel Visibility Inside the CRM.
Full Circle Insights
MAY 12, 2021
It’s time for B2B companies to strategically evaluate the changes they made during the pandemic and decide what to keep and where to reverse course. The considerations will vary from company to company, but in all cases, it will take a thoughtful approach — and employee input — to get it right. Attribution Model Cheat Sheet.
Full Circle Insights
MAY 20, 2021
For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Intro to Full Circle Campaign Attribution. White Papers.
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