Remove B2B Sales Remove Buying Cycle Remove CRM Remove List Brokers
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New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. What are the characteristics of a lead that make it worth working from sales perspective?