ViewPoint

JUNE 7, 2016

Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. If no response, the lead goes back to PointClear or the internal business development team for rescheduling.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Biznology

JANUARY 6, 2016

Dan McDade , founder of PointClear , understood the concept of account-based marketing earlier than most, and fearlessly maintains an unpopular view on marketing automation: “I believe that most MA campaigns have made it easier and faster to get more poor-quality leads to sales faster than ever before.” Great job, Mark! Happy 2016 to all.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Yes, corporate blogs are an excellent resource for Lead generation. PointClear (4). Strengthening thought leadership marketing: Five steps to excellence , July 27, 2010. Data Hygiene (4).

Ning 40

Ning Paid Content Facebook Sales Management 40