The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Diametrically Opposed Forces: Selling Value in a B. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing? What the heck’s a “Lead” anyway? know how to read.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers. Diametrically Opposed Forces: Selling Value in a B. New TCO Calculator: EMC SMB Virtual Solutions Advi. Your Sales & Marketing Ready to Do Business with F.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40