Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Based on the other studies, this seems low – although a social media profile is a more restrictive requirement than the other definitions apply. Where are marketers moving their budgets?
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