Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.
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