B to B CRM Database Marketing Efficiency 
Biznology
MAY 28, 2015
Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords. Everything old is new again. Like this post?
Biznology
AUGUST 6, 2015
B2B marketing is rarely the leader in advancing data-driven marketing techniques. But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. We are not there yet—the idea is still experimental.
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